You’ve chosen your keyword.
You’ve performed competitor analysis. You’ve determined that you can easily rank high in the search results for that particular keyword through a combination of great content and outreach.
You have a lot to say about that particular topic and have gathered plenty of research and data to back it up.
Now what? Which type of content is right for your keyword?
There are so many different ways to present your content. You could write yet another blog post of course, or you could explore the many other possibilities for displaying your information in a compelling, useful way to your target audience.
Here are just a few examples of the different ways you could present your keyword topic.
As you can see, it all comes down to a few factors:
- Who’s your audience?
- What would provide your audience the most value?
- How much information are you presenting?
- Do you have textual elements that will contribute to SEO?
- How have your competitors shared this info…and can you do it better?
- Where do you want to share this content?
In an upcoming post, I’ll take you step-by-step from choosing a keyword, to choosing the right piece of content, to sharing it with the right audience.
Don’t want to wait? Want to see what I can do for your business right now? Email me at firstname.lastname@example.org