Do you ever find yourself struggling for inspiration?

Ever just need a quick boost to get you over the content-creation hump? This is definitely the blog post for you!

Today, let’s identify a keyword, and create two new pieces of content for that keyword using easy online tools. I want to show how simple it is to come up with a good idea and execute it in a very short amount of time, even if you’re not the world’s greatest designer.

So which keyword should I choose?

Grand Rapids Marketing Keywords

I feel that I’m lagging behind in keywords featuring “grand rapids.” That city is a large employment hub on my side of Michigan, so it would be a great keyword to rank highly for in my field.

Keyword “grand rapids” it is then, with particular attention to “grand rapids marketing.”

What content can I create that’s simple, eye-catching, interesting, and fun with these two online tools?


Canva is a simple online click-and-drag graphic design tool that can help create beautiful images, even if you’re not the best graphic designer. Simply choose your layout, drag the design elements you want to use, and you’ve got a slick image.

For this experiment, I searched the keyword “grand rapids,” and chose the first result which happened to be the city of Grand Rapids’ official website, From this site, I’ve chosen to highlight some of the attractions that Grand Rapids has to offer, and show them off in a visual collage that could easily serve as marketing collateral.

Grand Rapids Michigan


This is a great site to make cute, easy infographics. Staying with the theme, I’ve chosen to visualize the fun facts section of

Fun Facts about Grand Rapids Michigan

See how easy that was? I could spend a day just making that infographic myself in Photoshop. But why waste time when I can use an online template and get two pieces of content finished and published in time for lunch.