So it’s time for a career change.
You’ve acquired tons of useful skills and stuffed your portfolio with impressive projects. Only problem? Your job title or function has changed.
Perhaps now you’re looking at a mid-level management or specialist position. Or you’ve become an expert in your field, so you decide to become an analyst or consultant. Congratulations! But now what?
What does this all mean for your personal SEO keywords?
If you’ve already built keyword equity in your personal brand, have no fear. There are a few steps you can take to ensure that your website won’t lose steam while you embark on a new career path.
Lay the Groundwork
With any project, you’ll need to have a plan. Evaluate your current keywords and SERP rankings. You won’t want to lose these standings – chances are they feed into your new personal brand, if not directly. Begin a new list of personal keywords based on your skills, talents, experience, and goals. List some ideas of associated content and backlinks to build for each personal brand keyword.
Build Up, Don’t Tear Down
Evaluate every page and blog post on your website. Are there opportunities to amend content or links to suit your new keywords? Keep in mind that the goal is now to bring your rebrand keywords to the top of the SERPs without sacrificing the rankings you’ve already earned.
Tap into the network you’ve already built. Send personal messages to let colleagues, collaborators, and contacts know that you’re rebranding. Let them know the job title or keyword you’re after, and ask for a recommendation or a backlink with that keyword in mind.
I’m embarking on my own personal SEO rebranding, and I’ll be using the steps above to help pivot my website toward my new career path as a marketing analyst. Over the next several weeks, I’ll share my updated personal keywords, new case studies, and tips and tricks for rebranding yourself in an ever-changing market.
Need some help with your digital marketing? Contact me at firstname.lastname@example.org and let’s talk.