Digital Marketing Case Study

How to Write a Digital Marketing Case Study for Your Portfolio

One of the most important ways to land a job as a digital marketing specialist is to prove you’ve had success in your field. Employers want to see your skills in action, and that you’ve made a positive impact in your career of choice.

A great (and easy!) way to show off your skills is to write a case study. This is an analysis of a campaign, project, or service over a length of time that combines goals, methodology, and results in one easy-to-read document.

Here are a few simple steps to take to draft a quick case study for your digital marketing portfolio.

Assess Your Wins

Look for the high-level wins you’ve had a direct hand in over the past year or two. Where can you say you’ve done the most good? These should be simple, obvious improvements to your business or ways that your services impacted your client.

Write the Hook

Businesses want to know the results at a glance. A hook for your case study could be “How to earn $90,000 in revenue with one automated email campaign” or “These website improvements led to a projected $1.1M cost benefit over one year.” These are both actual hooks from my own portfolio, by the way. No big deal.

Back it Up

You need data to prove your results. Use Google Analytics, data from your email provider, any onsite A/B testing software you’ve used like Monetate, or other data sources to prove your results. A quick chart that shows the metric in a visual way will also help get the point across.

Share Your Success

Make sure that your case study is easy to read and nice to look at. Then host a case studies page on your website, add it to your Linkedin profile, and just plain be proud of the work you’ve done.

That’s it. Boom, another awesome piece to add to your portfolio. Looking for more insight into digital marketing? Contact me at

Personal SEO Keywords

Time for a Personal SEO Rebrand?

So it’s time for a career change.

You’ve acquired tons of useful skills and stuffed your portfolio with impressive projects. Only problem? Your job title or function has changed.

Perhaps now you’re looking at a mid-level management or specialist position. Or you’ve become an expert in your field, so you decide to become an analyst or consultant.  Congratulations! But now what?

What does this all mean for your personal SEO keywords?

If you’ve already built keyword equity in your personal brand, have no fear. There are a few steps you can take to ensure that your website won’t lose steam while you embark on a new career path.

Lay the Groundwork

With any project, you’ll need to have a plan. Evaluate your current keywords and SERP rankings. You won’t want to lose these standings – chances are they feed into your new personal brand, if not directly. Begin a new list of personal keywords based on your skills, talents, experience, and goals. List some ideas of associated content and backlinks to build for each personal brand keyword.

Build Up, Don’t Tear Down

Evaluate every page and blog post on your website. Are there opportunities to amend content or links to suit your new keywords? Keep in mind that the goal is now to bring your rebrand keywords to the top of the SERPs without sacrificing the rankings you’ve already earned.

Reach Out

Tap into the network you’ve already built. Send personal messages to let colleagues, collaborators, and contacts know that you’re rebranding. Let them know the job title or keyword you’re after, and ask for a recommendation or a backlink with that keyword in mind.

I’m embarking on my own personal SEO rebranding, and I’ll be using the steps above to help pivot my website toward my new career path as a marketing analyst. Over the next several weeks, I’ll share my updated personal keywords, new case studies, and tips and tricks for rebranding yourself in an ever-changing market.

Need some help with your digital marketing? Contact me at and let’s talk.