How Inbound Marketing Can Help Kalamazoo Businesses

Kalamazoo is a pretty great place to live and work.

In fact, Kalamazoo was voted one of the top 10 best cities for work-life balance by NerdWallet in 2014. That means you get all the perks of city-living without the hassle.

Between a robust corporate culture, amazing educational opportunities for kids and college students, and even a thriving craft beer industry, the outlook for Kalamazoo businesses is great.

How Can Inbound Marketing Help Kalamazoo Businesses?

Simple. The same way inbound marketing helps businesses of all varieties by creating awareness, converting leads, and delighting customers so that they advocate for your business.

Top Kalamzoo Industries

For the top three industries in Kalamazoo, there are lots of ways to utilize inbound marketing methodology to attract and retain customers.

Here are some interesting ideas that each industry could possibly use to attract attention to their brand.

Kalamazoo Healthcare Industry

 Employers such as Borgess, Stryker, Bronson, and Pfizer make up the bulk of this industry in Kalamazoo, with each offering something a bit different. While healthcare might seem like a cut-and-dry industry on the surface, a creative inbound marketer could create interesting content for a variety of uses for these businesses.

  • Create an eBook corresponding with ways to stay healthy at work. Offer the eBook free through a contact form as a way to attract businesses looking to add an employee wellness program to their benefits package.

Kalamazoo Education Industry

Education is valued in Kalamazoo as evidenced by leading community education initiatives such as the Kalamazoo Promise. Home to Western Michigan University and Kalamazoo College, a student could earn a great education in this city. A Kalamazoo inbound marketing specialist need only look around to take inspiration from the students, faculty, and facilities around town.

  • Chronicle the life of a successful Kalamazoo Promise student who has chosen to use their scholarship at a Kalamazoo college or university. Tell their story through a photo slideshow and distribute it to Michigan bloggers and news outlets to show the education community’s commitment to local students.

Kalamazoo Beer Industry 

The craft brewing community in Kalamazoo is awesome and ever-growing. This could be the most fun industry to work in as an inbound marketer. Think of the potential! Beer for breakfast, beer for lunch, hard cider for dinner (I’m working on my figure).

  • Put together a landing page with a moving timeline on the beer industry in Kalamazoo. Visitors can watch the industry from its inception and see breweries pop-up throughout the years. At the end, collect email addresses to spread the word about the upcoming launch of a new beer product.

These are just a few of the many, many ways Kalamazoo businesses can use excellent content to generate interest and gain leads. Like what I have to say? Email me at ajdaughe@gmail.com

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